lily of the valley packaging

With its delicate curves, and bell-shaped structure, the Lily of the Valley packaging is a delightful reminder of the sweetness of spring. Whether cradling sparkling jewels, a tailored shirt, or a sprinkled donut, this design elevates to an equal level of refinement. 

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poppy packaging

Its captivating, wide spiral petals and its low stature make the Poppy packaging structure the perfect design for all sorts of short, wide, circular goods from pies and pancakes to plates and purses.

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magnolia packaging

Sharp and structured, strong yet gentle, the Magnolia packaging exudes stability and grace with petals gliding elegantly into full bloom to reveal its hidden treasures.  Being the first packaging structure we designed, it has the versatility to transform into a range of uses—be it a takeaway box for bibimbap, a pastry box for carefully crafted cakes, or a gift box for wedding trinkets.

Details and Samples

structures

ABOUT 

Aphinitea /ə'finitē/ noun / a spontaneous or natural liking or sympathy for clever, beautiful objects / Learn about our story.

From our experience running a food service with Guactruck, we realised the need for this type of packaging in the market, especially in Europe where food deliveries are popping up everywhere. We understand first-hand the challenges of sourcing, inventory forecasting, and handling of fast-paced a food takeaway service. Hence in 2013, Aphinitea was born. We first sold our first structure, the Magnolia, to Jules et Shim in Paris, France.

We are flattered to have inspired others to offer beautiful packaging for the restaurant sector. Nevertheless, it takes a lot of work to come up with memorable structures suitable for fast paced food services. Hence, we truly appreciate those who respect intellectual property rights—allowing us to continue developing new structures for people who value and respect originality and creativity.

Who We Are

A full sensory experience starts with how we perceive the cover. Our goal is to reinvent the ubiquitous square box with geometric, single-sheet, origami-inspired packaging structures without sacrificing functionality. Aphinitea’s distinctive packaging emphasizes the idea that good things come in beautiful packages, giving the extra oomph that creates a truly memorable experience. Let's face it, people do judge a book by it's cover—especially in this age of mobile photography. For small businesses, this translates to invaluable marketing capital. Moving individuals to share a glimpse of what inspires them is what Aphinitea is about.

What We Do

Following the aesthetic and mathematical principles of origami, our team develops simple yet intricate packaging architecture that is recognizable, fosters spontaneous conversations, and is easy to use. We specialise in single-sheet origami boxes folded in a clever way that does not require adhesive. This takes out the odour adhesive emits, preserving the quality of its content; while the collapsible, single-sheet structure saves storage space. The interlocking mechanism makes our packaging secure for delivery transports. To further enhance the boxes' visual presence, we provide custom printed branding using offset printing presses, allowing for the finest print quality and finishes.  

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*DENOTES REQUIRED FIELD

We inform you that the box models created by Michealle Renée Lee, for which our company holds exclusive exploitation rights, are protected by copyright and other intellectual property rights. We have observed numerous unauthorized copies of these models around the world, particularly in Europe.

We are pleased to announce that, as of June 2024, we have successfully won an intellectual property case in France, affirming our rights and further solidifying the protection of our designs.

Legal proceedings are ongoing against other alleged counterfeiters. Anyone who directly or indirectly contributes to or encourages the rise of these counterfeiting acts is also liable to prosecution. Thus, we invite you to contact us to ensure the original character of the boxes you order and to know the names of the distributors who hold the authorization to market them.

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Nous vous informons que les modèles de boîtes créés par Michealle Renée Lee, dont notre société dispose des droits exclusifs d'exploitation, sont protégés au titre du droit d’auteur et des autres droits de propriété intellectuelle. Nous avons constaté de nombreuses copies non autorisées de ces modèles à travers le monde, et particulièrement en Europe.

Nous sommes heureux d'annoncer qu’en juin 2024, nous avons remporté avec succès une affaire de propriété intellectuelle en France, confirmant nos droits et renforçant la protection de nos designs.

Des procédures judiciaires sont en cours contre d'autres présumés contrefacteurs. Toute personne ayant directement ou indirectement favorisé ou encouragé l'essor de ces actes de contrefaçon s'expose également à des poursuites. Ainsi, nous vous invitons à nous contacter pour vous assurer du caractère original des boîtes que vous commandez et pour connaître le nom des distributeurs qui détiennent l'autorisation de les commercialiser.